The Norwegian men's Olympic curling team has the most amazing pants you've ever seen
And okay, their athleticism is also pretty good
© Getty Images
There are many reasons to watch the Olympics: athleticism, guts, or glory. However there’s also another reason to watch: the Norwegian men’s curling team’s pants.
It all started in 2010 when the team was competing in Vancouver. They rejected their standard black pants, looking for something in their country’s colors. They found it when team member Christoffer Svae actually Googled “crazy pants.”
The pants were red, white, and blue argyle. They wore them. They looked great, and the world reacted, even creating a massively popular Facebook fan page for the pants (not for the team, just for their pants).
Since then, it’s been a tradition for the Norwegian team to rock ridiculously stylish pants, and sometimes even matching blazers. They wore a Norway-themed version when competing at Sochi in 2014, and have already started wearing loudly-patterned clothing to do press for the 2018 games.
Ultimately, the pants have landed the team a sponsorship deal with the pants-makers, golfing apparel-maker Loudmouth. In addition to funding, the team is aware that the pants have won them a lot of widespread attention, which can be hard to come by when your sport is, well, curling.
Svae told NBC Sports that he hopes people who tune in because of the pants will also discover a taste for curling as an athletic event.
“I think all curlers are eager to promote the sport,” he said. It seems like they're doing a pretty great job.
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