The new Diet Coke looks a lot like LaCroix
Is Coca-Cola copying their style?
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FOOD Coke
Diet Coke is dead, long live LaCroix! Well, not exactly, but Coca-Cola is releasing some awfully LaCroix-reminiscent new flavours in what looks like a significant rebranding effort as Diet Coke sales dip.
The four new flavours—Twisted Mango, Zesty Blood Orange, Feisty Cherry, and Ginger Lime—come in skinnier 12-oz cans with a stripe of colour. It seems unlikely that the new flavours will be enough to draw back customers who have quit drinking soda or switched to sparkling waters like LaCroix, but weirder things have happened.
That said, it’s hard to forget the massive failure of the beverage company’s attempt to reformulate regular Coke, so any change in flavour is a known risk for Coca-Cola. There was a massive uproar among fans when they released their “New Coke.”