The dangers of the Tide Pod Challenge

Just how dangerous is the newest viral challenge?

The dangers of the Tide Pod Challenge
Stars Insider

19/03/18 | StarsInsider

HEALTH Tide

Whether it's due to boredom, angst, or lack of a prefrontal cortex, the newest teen viral sensation is consuming Tide laundry detergent capsules—on video. While they are brightly coloured, squishy, and smell like a crisp spring day in a lavender field, it should be self-explanatory that these cleaning agents are obviously not for consumption.

Kids and teens eating pods has been an issue since Procter & Gamble released the product in 2012. In 2015, the company added a bitter chemical to the outer seal to thwart these hungry minors. And yet the Tide Pod Challenge is a reality in 2018. So, what's actually in these fun-sized laundry detergent pods? Poisonous chemicals.

Polyvinyl alcohol: that's what makes the thin outer coating on the pods. It is a water-soluble polymer that has similar properties to glue. Denatonium benzoate: This is the bitter agent that is supposed to keep kids away. Fatty acid salts: Another word for soap. Alcoholethoxy sulfate: A type of linear anionic surface chemical that helps lift stains from fabric. Disodium distyrylbiphenyl disulfonate: This tongue-twister of a chemical absorbs ultraviolet light and emits a faint blue glow that fights the natural yellowing of material and makes them look whiter. Mannanase: An enzyme that works on hard to remove stains by breaking apart the properties in your spilled food mess. Amylase: Another enzyme that attacks food, focusing on more starch-based stains. Subtilisin: A protein enzyme that targets stains caused by dead-skin or bodily fluids. Diethylenetriamine pentaacetate: This is the scientific word for sodium salt. It helps to soften the water to enable the previous enzymes to work efficiently. Calcium formate: Since Tide Pods are multi-coloured, this chemical is what keeps the different sections of the bright capsule separated. It only divides when it hits the water.

After reading all of these big, treacherous words, the hope is that kids and teens will stop daring each other to eat Tide Pods. But maybe just to be safe, parents should lock the laundry detergent in the liquor cabinet.

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